The Next Era of Wine: Strategies for a Changing Industry
Innovative Approaches Fueling the Future of Wine in the U.S.
The Next Era of Wine explores fresh approaches shaping the future of wine in the U.S., and highlights how industry innovators are meeting the current moment. 

Designed for wineries, restaurants, hotels, retailers, and anyone who relies on strong wine sales, the 100+ page report combines insights from over 45 brands, expert conversations, and the latest market research to share real-world tactics for building new audiences, and driving revenue.

How to Reach New Audiences: Marketing & messaging tactics that resonate.

Packaging & Aesthetics: How bold design and fresh visual language are redefining the shelf.

What a Gen Z Wine Brand Looks Like: From values to visuals.

How To Sell More Wine in Restaurants: Practical ways to boost on-premise sales.

Transforming the Tasting Room: Reaching new audiences through the on-site experience.

Product Innovation: Changing Wines for Changing Tastes

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Who We Are:

Carbonate is a creative agency that builds, reinvigorates, and grows hospitality brands and concepts. Ranked #45 on the 2025 Inc. Regionals: Midwest list of fastest-growing private companies, the agency’s expertise spans brand strategy, identity development, design, trend insights, and integrated communications. Carbonate publishes an annual Hospitality Trends Report in partnership with af&co.—with insights frequently cited by top outlets including The New York Times—as well as a weekly trends publication, Insight Out.